The pantone campaign uses people's digital art as the center piece for the campaign. Art work using only Pantone colors will be collected through an online contest and then used in Guerilla and Print executions.
Contest website where artists can submit their work.
Guerilla execution. Sidewalks painted to look like Pantone swatches and they lead to an art piece that was submitted through the contest. The Pantone colors are ones that are used for the piece.
Sample of what a piece might look like at the end of the crosswalk.
Building ad concept using another submitted piece.
Billboard advertisement. Five consecutive billboards on a road or highway. Each one adds more Pantone colors until the final artwork is shown.
Pantone would publish their own annual featuring submitted work.
Annual concept picture #2.
A Pantone art gallery featuring work through the contest.
